With over 10 years of experience in customer experience, Afshan delivers ecommerce experiences based on omni-channel content and commerce solutions. She specializes in conversion-centric design, using behavioural psychology to persuade and drive conversions. Her projects focus on discovery and definition for content management and commerce platforms, and her design solutions have a proven track record of delivering growth in strategic accounts and revenue streams within global enterprises. Afshan has worked on Web sites and applications that take a mobile-first, responsive approach to produce designs that span hand-held devices, wearables, and retail kiosks. Her experience touches on social media, analytics, applications that leverage personalized content, and user experiences that optimize customer retention to increase sales.