Rating and reputation systems
can reduce uncertainty decisions during online transactions. Alex Kirtland and Aaron Schiff give us solid practical advice on how to design them successfully.
Alex is a user experience design and usability professional with over 10 years of experience. He has worked with Fortune 500 companies, as well as start-ups, helping them envision and improve the experiences and usability of their web sites and applications. His interests include online markets (including prediction markets, financial markets, healthcare markets, and so on), information dashboards, trading interfaces, information design, and economics. You can find out more about him at his personal website. He also writes the blog UsableMarkets.