Click streams have made room for bounce rates, search analytics, and much more. Inspire stakeholders to act by telling stories with key metrics and better supporting the narrative with data.
Alison J. Head
Alison J. Head is the Principal and Founder of Alison J. Head & Associates, a research firm in Sonoma, California, providing usability research and testing services to Fortune 500 and other clients [www.ajhead.com]. Alison is the author of two books about usability: Design Wise: A Guide for Evaluating the Interface Design of Information Resources (CyberAge Books, 1999) and On-the-Job Research: How Usable Are Corporate Research Intranets? (Special Libraries Association, 2002). She has a MLS and a Ph.D. in Library and Information Studies from U.C. Berkeley and studied Human-Computer Interaction at Stanford University, as a Visiting Scholar. When she's not conducting usability studies, Alison teaches at Saint Mary's College, where she is the Roy and Patricia Disney Visiting Professor in New Media. At home, she enjoys tending her six-acre garden.