Alma Derricks

is the founder and principal of REV, a unique business strategy consultancy that provides firms imaginative strategic guidance, new revenue-creation models and fresh insight into what motivates and inspires customers.

Stories by Alma Derricks

With a creative background and an M.B.A., I’ve been a professional half-breed over the past 20 years. What I’ve learned is that the antagonism, hostility and resentment often felt on both sides of the equation is the outgrowth of a basic failure to understand what makes the other side tick.