Though a possibly rewarding journey, starting a UX process can be a nightmare if approached from the wrong angle. Initiating a culture-shift, overhauling existing processes, evangelizing, strategizing, and educating is an enormous undertaking. Amy Hillman offers her perspective on how to build a UX process, from the ground up.
Amy Hillman is a Senior User Experience Designer with Vertigo in Portland, OR. She has led design and research for companies including Nike, Kaiser Permanente, Fiserv, Checkfree, Corillian, and the Center for Health Research. With a background in graphic and interaction design, information architecture, ethnographic/contextual observation, and usability research, she frequently finds herself wearing many hats and constantly evangelizing for UX methodologies.