Andrew Hinton

Andrew Hinton has designed for digital environments of one kind or another since 1991, and is now an Information Architect at IA consultancy The Understanding Group (aka TUG). Andrew is currently at work on a book for O'Reilly Media on the topic of designing context . A co-founding member of the Information Architecture Institute, he sometimes writes on IA and design for various publications, and keeps a blog at

Stories by Andrew Hinton

At the heart of design are the stories that give meaning to the work. Andrew Hinton meditates on what stories have taught him about information architecture and the people inhabiting the places he’s helped design.

With all the attention to usability over the last five years or so and the wonderful swelling of information-architecture-related books just since 2001, you would think we would have enough methods and advice to keep our projects in perfect tack. But so many of these resources, excellent though they are, tend to be more about how to pilot the ship than how to find that all-important star and keep it in sight.

“Small Pieces Loosely Joined” is touted on the cover as “A Unified Theory of the Web.” But its author, David Weinberger, knows better. And he says as much in the book. It’s a unified theory, but not the kind you sum up in a tidy little equation.