Avi Soudack

does usability consulting, information and instructional design, writing and editing, and research on educational media. A former market researcher and teacher, he's been helping producers, designers, and others improve their communications and new technology efforts for almost twenty years. He's been designing interactive instruction and information products for the last ten. His goal is to work in a bright room, whenever possible. His website is http://www.brightroom.ca.

Stories by Avi Soudack

“Observe your users” — a maxim most user experience professionals subscribe to. But how do you “observe?” When testing websites, generating hypotheses about user behavior can help inform the observation process, structure data collection and analysis, and organize findings.