Ben Rogers

Ben Rogers is a user experience strategist in Columbus, Ohio. He has recently been evangelizing CX and the value of customer journey mapping. Content models, taxonomies, and usability testing make him weak in the knees. To discuss these topics, trends, or process find him @rogersblee on Twitter.

Stories by Ben Rogers

In the user experience (UX) industry, benchmarking is a practice that measures the usability of a website. Benchmarking helps the UX researcher understand the current state of the site so the team can attack problem areas and improve them. It is very difficult to fix or improve something when you don’t know what is wrong….