Catalyst Group

Catalyst Group (http://www.catalystnyc.com) is a team of highly experienced researchers, strategists, and designers that is simply fascinated by how people interact with websites and software (and, really, anything else!). Since 1998, we have worked with major Global Brands (as well as startups, non-profits, and many others) to help them deliver engaging, effective user experiences to their audiences and customers.

Stories by Catalyst Group

For years, UX professionals have vigorously lobbied for a “seat at the table” when it comes to formative decisions about products and product development. Looking back at 2012, trends indicate that this wish is becoming reality. Many leading UX consultants reported that their clients are more open to research and design methods with a UX…