Charles Shimooka

Charles has been working as a UX practitioner since around the time people were worried about the Y2K problem. He is the former head of product development at DIRECTV Latin America's New Media team. He currently works in the San Francisco Bay area managing user experience for McKesson.

Stories by Charles Shimooka

March 10th, 2015

A Beginner’s Guide to Web Site Optimization—Part 3

Communication and team and tool selection

Web site optimization has become an essential capability in today’s conversion-driven web teams. In Part 1 of this series, we introduced the topic as well as discussed key goals and philosophies. In Part 2, I presented a detailed and customizable process. In this final article, we’ll cover communication planning and how to select the appropriate team and tools to do the…

In the previous article we talked about why site optimization is important and presented a few important goals and philosophies to impart on your team. I’d like to switch gears now and talk about more tactical stuff, namely, process. Optimization process Establishing a well-formed, formal optimization process is beneficial for the following reasons. It organizes the workflow and sets clear…

January 13th, 2015

A Beginner’s Guide to Web Site Optimization—Part 1

Practical advice for starting and running your own A/B testing program

Web site optimization, commonly known as A/B testing, has become an expected competency among many web teams, yet there are few comprehensive and unbiased books, articles, or training opportunities aimed at individuals trying to create this capability within their organization. In this series, I’ll present a detailed, practical guide on how to build, fine-tune, and…