After hearing about Donna Spencer’s paper-based tree testing, Dave O’Brien and his colleagues were hooked, so much so that they built an online tool to allow you to effectively test a site hierarchy. Hear about the tree testing approach and see how O’Brien’s tool works.
Raised and educated in Toronto, Canada. Lived in San Diego for 10 years, working for Qualcomm and Intuit. Now living in Wellington, New Zealand, working for Optimal Usability.