How do you prove your worth to clients in today’s difficult economy? Performed as part of a sales proposal or the discovery phase of a project, a site assessment can uncover opportunities for improvement and help you speak knowledgeably about solutions to your potential client’s problems.
Dorelle Rabinowitz, editor for Boxes and Arrows and a native New Yorker, is Design Manager for Yahoo! Personals. Her 15+ years experience as an information architect, visual and interaction designer, producer, and a storyteller in print and online have not quite prepared her for the culture shock of the west coast, and she will happily discuss the agony of living without Fairway to anyone foolish enough to listen. Previous positions include Information Architect/Experience Lead with SBI.Razorfish, and Sr. Producer of an award winning website on Oxygen.com called Our Stories. A graduate of NYU's Interactive Telecommunications Program, her personal storytelling projects can be found on her website. Dorelle also holds a BFA in graphic design from the Rhode Island School of Design.