Fred Leise

Fred is currently an IA consultant specializing in the areas of taxonomy and controlled vocabulary design, user experience design, and website and back-of-book indexing. He previous served as manager of the taxonomy team for the Online Business Unit of Sears Holdings Corporation. He is an indexing instructor for the University of California, Berkeley Online Extension Division and regularly presents sessions and workshops on taxonomy design and indexing. He trained as an information architect at Argus Associates and has worked with such clients as Harpo, Inc., Disney, Abbott Laboratories, Accenture, LookSmart.com, Hewlett-Packard and PeopleSoft, Inc.

Stories by Fred Leise

Many Web professionals consider content inventories critical parts of most projects. Are there certain specific things to look for during a content inventory? Fred Leise definitely thinks so. He proposes a set of content analysis heuristics and discusses how to utilize each one.

Indexes are important information-finding tools that can enhance usability. Site indexes provide direct, easily scannable links to meaningful, yet highly granular, chunks of content. But there’s more to them than people often assume.