Personas ought to be one of the defining techniques in user-focused design, but they’ve unfortunately become more of a check-off item than a useful tool. So how did we get here?
was a co-founder of Boxes and Arrows, and is a senior interaction designer with Yahoo!. Previously he was an information architect with The Capital Group and principal of Interaction by Design. He has done award-winning work for a variety of companies, from dotcom start-ups, to Hollywood studios, such as Disney, to Fortune 500 companies, including Nestle and Transamerica. He’s taught at UCLA Extension, and written about and spoken at numerous conferences about user experience design issues. He muses about user experience from time to time.