Author: Guiseppe Getto

Guiseppe Getto is a college professor based in North Carolina and is President and Co-Founder of Content Garden, Inc., a digital marketing and UX consulting firm: http://contentgarden.org/. He consults with a broad range of organizations who want to develop better customer experiences, better writing, better content, better SEO, better designs, and better reach for their target audience. He has taught at the college level for over ten years. During that time, he has also consulted and formed service-learning partnerships with many non-profits and businesses, from technical writing firms to homeless shelters to startups. You can also visit him online at: http://guiseppegetto.com/.

Articles by this author:

Content Strategy / Search and Metadata

What UX Designers Need to Know about Conversion Rate Optimization

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Conversion is most often defined through sales, but it can also apply to clicks, sign-ups, repeat visitors, or any other metric that meets your organization’s goals. The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. The principle of ‘form follows function’ states

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Foundational Thinking / Learning From Others

Teaching/Learning UX: Considerations for Academic-Industry Partnerships

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Higher education is poised to help produce the next generation of user experience designers, but we can’t do it alone. In the wake of Fred Beecher’s recent “Ending the UX Designer Drought” and studies by Onward Search, UserTesting, and the Nielsen Norman Group, it is clear that the UX market is booming and that UX designers enjoy a high level of job satisfaction. It is also clear that too few UX professionals exist to meet current demand. And while apprenticeship

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