Jeff Pass created his first website in 1996. Since then he has built a (second) career around a simple goal: present digital content in a way that is meaningful, compelling, and usable. Since 2000, he has focused exclusively on Federal Government clients and the Digital Government Strategy. Jeff’s primary hats are information architect and usability specialist, but he has worn every hat in the UX haberdashery. He is currently Lead User Experience Consultant at Aquilent.