Jeff Pass

Jeff Pass created his first website in 1996. Since then he has built a (second) career around a simple goal: present digital content in a way that is meaningful, compelling, and usable. Since 2000, he has focused exclusively on Federal Government clients and the Digital Government Strategy. Jeff’s primary hats are information architect and usability specialist, but he has worn every hat in the UX haberdashery. He is currently Lead User Experience Consultant at Aquilent.

Stories by Jeff Pass

Imagine if you will information architecture as a pimply-faced, malcontent teenager.  IA is eager to express and redefine itself. It wants to be an individual yet accepted by its peers. It is simultaneously aggravated and apathetic about its parents, mentors, and role-models. It is a bit of a mess, but a wonderful, beautiful mess with…