User-centered design professionals pay special emphasis to one type of stakeholder—the users of the system—arguing that user experience needs to be carefully crafted to satisfy user needs. While understanding user needs and goals is certainly necessary, it is often not sufficient for producing a successful design.
is a software engineer who has worked in the high-tech industry for the last decade, with experience spanning computer graphics, information visualization, and business-to-business ecommerce at such firms as AVS and Commerce One. He is currently principal at Uzanto Consulting where he specializes in integrating technology and business requirements into the practise of user experience design and analysis. He posts an occasional rant at www.jonathanboutelle.com and can be reached at jon at uzanto.com.