The Lessons Learned Running User Research Interviews

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In the world of user research, no idea is a bad idea.

If you have an idea for a great piece of research, act on it. In fact, your first epiphany is the seed from which all great things will grow. Your idea will eventually shape your hypothesis—your very best idea. This is your proposed explanation based on your current and limited evidence, paving the way from your starting point.

The investigation to follow is where your user research comes in.

For far too long, concepts such as Agile and Minimum Viable Product have been used by companies as a way of accelerating their strategy through design and development process. The problem with such concepts is that they allow a team to collect the maximum amount of validated customer research with the least amount of effort. Simply put, customer insight isn’t established until much later in the research piece, if it all. But, if you’re like me, you’ll fall into the camp that believe that at the heart of each and every methodology is learning. Learning should always involve your users. Continue reading The Lessons Learned Running User Research Interviews