Kim Goodwin

Kim Goodwin is the author of the bestselling book, Designing for the Digital Age. Kim is currently consulting for clients in varied industries including aviation, consumer electronics, and retail. She spent most of the last decade as Vice-President, Design and General Manager at Cooper, leading an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum. Kim has led projects involving a tremendous range of design problems, including web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world’s largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim’s popularity as an author and as a speaker at conferences and companies around the world.

Stories by Kim Goodwin

January 8th, 2013

The General Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

The Marketing Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

The Engineering Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

The Sales Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

Interviewing Executives and SME Stakeholders

And Everyone Else

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

A Stakeholder Interview Checklist

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

Project Management for Stakeholder Interviews

And Our Exciting Conclusion

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

Understanding the Business

How to Get Good, Usable Requirements, Part One

Boxes and Arrows is delighted to share this excerpt from Kim Goodwin’s excellent Designing for the Digital Age. When I recently taught a class on user experience design, I found few good resources on gathering business requirements. I was so happy when I cracked open Kim’s book and found exactly what my students needed. And…