Lara Ferguson McNamara

Stories by Lara Ferguson McNamara

User experience (UX) researchers tasked with improving customer-facing products face many challenges on a daily basis—perhaps none more daunting than translating their research insights into positive change. This article presents 10 tips I have learned over the course of my career to help UX researchers increase the impact of their research insights in applied settings….

August 1st, 2016

Book in Brief: Designing Interface Animation

Meaningful Motion for User Experience

Editors’ note: We’re introducing a “Book in Brief” feature here on Boxes and Arrows. We’ll publish an excerpt, up to 500 words, of your book. The catch is that we’ll only publicize one book a month; first come, first serve. Other rules will certainly occur to us over time. Hit us up at idea at boxesandarrows.com….

Douglas Adams, in The Restaurant at the End of the Universe, tells the story of the Golgafrinchians. The people of planet Golgafrincham, the story goes, figured out how to get rid of an entire useless third of their population by duping them into thinking the planet was doomed and that they were eligible for the…

May 31st, 2016

The War on Information

A time to muster our UX practitioners

The world as we know it today is rich in information. At whim, we can usually find (without much delay) an information source that answers a question, suggests nearby restaurants, tells us how to travel, or provides us with data for the paper we are writing. The internet, as well as the technological innovations that…

April 5th, 2016

4 Tips for Designing Apple Watch Apps

The global wearable technology marketplace is growing at a staggering rate, estimated to increase from $7.1 billion in 2015 to $12.6 billion by 2018. One of the hottest segments in that market is smartwatches. In the past year alone, smartwatch shipments have increased from 7.4 million units in 2014 to nearly 25 million units in…

March 29th, 2016

The Cult of User Personae

A pantheon for the modern code warrior

On alternating Tuesdays, I get to be a young second-generation immigrant woman named Selene with great phone presence and multilingual skills. Or I could be a beefy mid-30s guy named Silas with a buzz cut and a flair for figures. Or any of a few others, or several of them in succession. Every second Tuesday…

March 22nd, 2016

Method Mondays: Never Stop Learning

Five methods for innovation you should try in your team

Benjamin Franklin once said: “Tell me and I forget; teach me and I may remember; involve me and I learn.” At the SAP Design & Co-Innovation Center (DCC), we frequently organize the so-called “Method Mondays,” a regular one-hour meeting series in which the team members share, practice, and test different methods. In this article, I…

March 15th, 2016

When Words Are Not Enough

The frequently-raised objection when it comes to quality research, UX research included, is that the conclusions are drawn based on the participants’ declarations. However, there exist some methods which allow one to grasp the real behaviors of participants, and they can be easily implemented into the research scenario. During exploratory research, the respondents are often…

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