Louis Rosenfeld

Lou is an independent information architecture consultant, and founder of Rosenfeld Media. Lou served as Argus Associates’ president from 1994-2001. Named a “Technology Pioneer” by Crain’s Detroit Business, Lou served as lead information architect on projects for such clients as AT&T, Borders Books & Music, Chrysler Corporation, Dow Chemical, and SIGGRAPH.

Lou is co-author (with Peter Morville) of the best-selling book, “Information Architecture for the World Wide Web”. Distinguished as the “Best Internet Book of 1998” by Amazon.com and called “The Most Useful Book on Web Design on the Market” by Jakob Nielsen.

Lou co-founded the Information Architecture Institute and UXnet, the User Experience Network.

Stories by Louis Rosenfeld

You’re weird. In a good way, but weird nonetheless. Weird in the sense that people outside of work likely have absolutely no clue what it is you do. Maybe many at work as well. For me, this weirdness manifests itself at parties. Inevitably, a new acquaintance asks me what I do. Beads of sweat form…