Marisa Gallagher

is a senior content strategist at avenue a | razorfish in San Francisco. Getting clients excited about content strategy, metadata, user research, and quality web writing keeps her pushing forward. Over the past four consulting years, she's occupied the temporary cubes for clients like Cisco Systems, Genentech, VeriSign, Sun, McKesson, and a certain Burbank media conglomerate. Work before that—at CNET and LookSmart creating sites and subject directories—taught her much about working client side and building UIs too.