Most of the people we talk to believe that the desired end result of experience design is an emotional connection between a person and her experience with a product or service. When a company is able to make them, such connections can have a positive impact on the company’s brand.
Marty Gage
Prior to co-founding SonicRim in 1999, Marty spent ten years at Fitch Inc. defining user and market research to support the development of products, brands, and retail communications and spaces.