Part 2: The intense focus on the user experience differentiates websites from printed products—and information architects from print designers and writers—more than anything else. Information architects must think like print designers and writers—and they must do what print designers and writers do—on a much bigger scale, in “N dimensions.”
is a graphic designer-turned writer-turned Webbie-turned information architect. She recently joined the content team at the National Association of REALTORS®, which will soon begin a massive inventory and redesign of the association's 400,000+ Web pages. She can be reached at mcole (at) megcole.com.