Meg Hourihan, co-founder of Pyra – the company behind Blogger, shares her team’s experience in the discovery of Alan Cooper and the use of personas. Through their practical application, she tells the tale of how a product cycle was turned on its ear as the team discovered they weren’t anything like their users.
is the co-founder and former Director of Development at Pyra. She now works as an independent web consultant and freelance writer. You can reach her at
meg (at) megnut.com.
Personal URL: http://www.megnut.com
Quote: "To say you don't know is the beginning of knowing." - Chinese Proverb