Nis Frome

Nis tackles content and product for Alpha UX to help Fortune 500 organizations generate and manage user insights. He writes about entrepreneurship and product management, and his articles have been published in Forbes, UX Mag, and Content Marketing Institute.

Stories by Nis Frome

October 13th, 2015

How to Determine When Customer Feedback Is Actionable

Merging statistics with product management

One of the riskiest assumptions for any new product or feature is that customers actually want it. Although product leaders can propose numerous ‘lean’ methodologies to experiment inexpensively with new concepts before fully engineering them, anything short of launching a product or feature and monitoring its performance over time in the market is, by definition,…