Mike Katz

Mike Katz leads the UX Research team at Groupon that is focused on improving the experience of Groupon merchants and consumers. Prior to working at Groupon, he held technical and leadership research positions at eBay and Yahoo! Mike is passionate about integrating the voice of the customer into product and strategic decisions.

Stories by Mike Katz

August 16th, 2016

10 Practical Tips for Increasing the Impact of Your Research Insights

User experience (UX) researchers tasked with improving customer-facing products face many challenges on a daily basis—perhaps none more daunting than translating their research insights into positive change. This article presents 10 tips I have learned over the course of my career to help UX researchers increase the impact of their research insights in applied settings….