Guiding Principles for Providing “Remember Me” Personalization

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As we set out to enhance personalization on Marriott.com, we realized we needed guidelines to inform our thinking and shape our decisions, particularly decisions related to customer privacy. Our earlier user research revealed the need for greater personalization and helped us understand customer attitudes towards privacy. From there, we sought to build customer trust and loyalty by addressing concerns about privacy and security in every aspect of the user experience. In creating the Guiding Principles outlined here, we conducted a thorough analysis of eight major websites and then merged the findings with what we already knew. These principles apply specifically to “remember me” personalization.

Our earlier user research revealed the need for greater personalization and helped us understand customer attitudes towards privacy. Continue reading Guiding Principles for Providing “Remember Me” Personalization