Maciej Płonka

Maciej Płonka - User Experience Researcher at Studio EDISONDA. Author of research and reports on usability and user experience of devices and web sites, ranging from public utility, governmental, corporate to e-commerce. Maciej works, among others, with setup similar to one owned by Harrison Ford in "Blade Runner". A devoted fan of 2001: A Space Odyssey and antique operating systems.

Stories by Maciej Płonka

October 29th, 2013

Context matters

Using eye-tracking to test email marketing

What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators measure user engagement precisely; however, they are limited to the last phase of interaction with…