How do you lead your business-to-business clients down the right path without sacrificing every design, usability, and information design principle you’ve ever learned? And how do you make these websites engaging for users? Nancy Carl offers advice for creating successful B2B websites.
is the Residential eMarketing Specialist for Armstrong World Industries, a leading manufacturer of flooring, ceilings, and cabinets. Her job involves working with internal business units to determine their interactive needs and implement them on Armstrong's award-winning website. Prior to joining Armstrong, she was Director of Interactive Strategies at Godfrey Advertising, a large business-to-business agency, where she helped many clients develop and implement web strategies. Working in the interactive field since 1996, Nancy began as an Information Designer and held various positions since then in the nebulous, ever-changing IA realm. Her specialties include e-business strategy, usability, content management, and information organization.