Biased by Design

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Back in the mid-90s, as the personal computer was booming, I was just your fairly average tween with a Skip-It™. I spent my summers in the California sunshine counting: 100, 208, 300, 986, always aching to get to 1,000. While my parents worked long past sunset, I played on the sidewalk of my parents’ company, Design Matters. Before it was a podcast, Design Matters—one of the first agencies in the San Francisco Bay area—was my personal experience with design. My parents were early web designers who rode the dot-com boom back when the area was still ripe with possibility.

This sounds idyllic, but I’m here to tell you from a child’s perspective: It was many long nights for my parents, and there were waves of regular tension. Although their success did come, it was far from certain, and it certainly wasn’t easy. I overheard many unpleasant conversations as my parents grappled with all the messy stuff that comes with building a ragtag team in a field that was neither well understood nor yet defined.

A complementary duo, they built their team, secured the accounts, and improved the experiences of sites from 3Com to the Centers for Disease Control and Prevention—together.

I didn’t know what a glass ceiling was at the time, but, if I had, I’m sure I would have thought it had been shattered. What I saw in their personal and working relationship led me to believe that my contributions would be heard and considered equal anywhere I went. I was raised to believe that I could, and would, change the world. Continue reading Biased by Design