How UX Will Save the World

Written by: Sasha Akhavi

Douglas Adams, in The Restaurant at the End of the Universe, tells the story of the Golgafrinchians. The people of planet Golgafrincham, the story goes, figured out how to get rid of an entire useless third of their population by duping them into thinking the planet was doomed and that they were eligible for the first ship out. This group was, apparently, designated by profession: Doctors, teachers, and (presumably) writers of humorous science-fiction were deemed worthy to remain; telephone sanitizers, hairdressers, and jingle writers were shanghaied.

Sometimes, remembering this story, I wonder whether this field of UX—to which I’ve given my professional life—would qualify me for the ship. After all, we create no shelter, food, or clothing for anyone; our work rarely inspires anyone to the point of tears (unless they be tears of frustration); and I’ve never met a 6-year-old who wants to be one of us when they grow up.

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