Scott Berkun

is the design and usability training manager for Microsoft Corporation. He has been at Microsoft for eight years, including working on Internet Explorer 1.0–5.0 in various roles from usability engineer to program manager. He writes about design at http://www.uiweb.comand

Stories by Scott Berkun

There’s a natural balance that can be mastered between both intensely imaginative, and passionately logical lines of thought. We need to seek out this synergy to be good at design. The surprising truth is that for designers everywhere, the scientific method can be an extremely powerful tool for finding and evangelizing your great ideas.