In the business world, user experience endeavors are typically seen as a cost—a line item expense to be minimized to the greatest extent possible while still remaining competitive. This has led to a number of essays, articles, and books on proving the value of user experience, including a recent report by the Nielsen Norman Group.
A leading authority on innovation valuation and process development, Scott’s passion is helping companies realize their creative potential at all levels of the organization. His management philosophy is based on empowering people—experience he acquired during six years as a social entrepreneur designing innovative youth service programs. Immediately prior to founding MIG, Scott launched the business strategy and valuation practice at Adaptive Path, the premier user experience consulting firm. He has helped clients in a variety of industries—including Network Associates, Blogger, PlanetOut, Hitachi Data Systems, and Dow Corning—gain a deeper understanding of their markets and technology and more successfully leverage their strategic investments. An avid inquisitive, Scott was lead researcher and principal author of “Leveraging Business Value: How ROI Changes User Experience,” an in-depth study of how five global companies financially value their design investments, done in collaboration his alma mater, the Haas School of Business at UC Berkeley, from which he received his MBA. He lives in San Francisco, CA but has a vivid mental map of ancient Greece.