Seth Gordon

uses his understanding of user research and IA to improve user experiences and solve business problems. He has recently completed consulting projects for the Nielsen Norman Group and Razorfish. Visit him at, where there isn't a drop of content about user experience.

Stories by Seth Gordon

October 14th, 2002

Consolidated Assessment:

There are several research tools at our disposal for understanding user behavior. But how many times do we get the chance to spend as much time on research as we think is required? Combining techniques is one way to increase efficiency and still collect meaningful information.