The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online marketing, conversion rate optimization, and user experience design have a wide range of online tools that can guide you through this process smoothly. Many companies use only one or two tools that they are familiar with, but that might not be enough to gather important data necessary for improvement. To help you better understand when and which tool is valuable to use, I created a framework that can help in your assessment. Once you broaden your horizons, it will be easier to choose the set of tools aligned to your business’s needs. Continue reading Your Guide to Online Research and Testing Tools
Author: Bartosz Mozyrko
Bart is CEO @ UsabilityTools , a B2B SaaS company that helps businesses to optimize websites for higher conversion and better user experience. He has over 8 years of experience as UX Researcher and specializes in remote user testing. Bart has improved traditional and online services for over twenty clients in a wide range of industries, including education, telecoms, banking, insurance, furniture, jewelry, and e-commerce.
