Steve Turbek

Stephen Turbek leads a user experience group at a major financial services company, helping clients manage complex problems to create efficient and enjoyable experiences for their users. Find out more at

Stories by Steve Turbek

  If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget. This is also a great opportunity to do market research. Many products fail because they don’t solve…

November 17th, 2015

Unleash Your Visual Superpower!

How enterprise designers can use their special abilities to shape product strategy

From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find, and how can designers get a chair? Designers yearn for a world where companies depend…

December 16th, 2014

Plateaus are Harder Than Mountains

How can design help real people use data in their lives?

Bold claims have been made about applying “big data” to solve the world’s problems, from health (Fitbit) to saving energy (Nest). Data is all around us, appearing in slick devices and colorful dashboards, yet focusing on the technology can cause us to miss the people who have to use it. Our job as designers is…

December 19th, 2013

Building the In-house Design Agency

Getting the best of both worlds

The first article discussed the pros and cons of different UX team structures. For companies that depend on user experience for business success, a strong internal team is essential. But how do you get there from here? Having built one UX group from scratch and managed another 230+ person internal UX groups, I’ve learned a…

November 26th, 2013

Soldiers & Hessians, Ronin & Ninja

UX team organization can make or break a company's design strategy

When UX’ers talk, they tend to talk about process, but the ability to deliver an innovative user experience starts before kickoff and lasts after the launch. Repeatable success in UX depends on the right culture. This is particularly important in enterprise scale organizations, with long-lasting relationships. Having worked as a consultant, at an agency and…

January 26th, 2012

Are Design Patterns an Anti-pattern?

In a world of limited resources, code beats pictures

Design patterns are not always the right answer. With limited resources, the better approach is to reach outside the design group to solve the whole problem.

April 20th, 2011

Are your users S.T.U.P.I.D?

How good design can make users effective

Stephen Turbek highlights the various, subtle pressures on a user that reduce a user’s “effective intelligence”, or what they actually use when using an interface.

Information architects, afraid to step on designers’ toes, may actually render wireframes unusable. Stephen Turbek talks about Verizon, the similarities between wireframes and iPods, and how to get real.

The more automated our lives become, the less time we seem to have. And as an information architect, a lot of time is spent making sitemaps … by hand. How valuable are sitemaps to a project team and to clients? Would your time be better spent doing other tasks than hand building sitemaps? What if we told you, “now you can.” Find out how.