Big Ideas

October 15th, 2005

Leaving Las Vegas

When Christina first approached me four years ago, it was to be a writer for this new secret project of hers. This was to be a place to share and learn and not be encumbered by the baggage of academic language or obscurity. This was to be a place of practice, craft, and open arms as we sought to find our home in the greater universe of the user experience realm.

User journeys are a method for conceptualising and structuring a website’s content and functionality. These journeys allow us to shift away from thinking about structure in terms of hierarchies or a technical build; instead you create a narrative around your user’s needs.

Perhaps it’s happened to you too. If you’ve clicked on an interesting image or piece of content only to find that you clicked through an online advertisement, you may be missing the lines between content and advertising. Their dichotomy is not new: television networks have been thinking about the distinction for over 60 years. Can their models reveal anything about the future direction of online advertising?

January 25th, 2005

Goodbye 2004, Hello to Another Good Year

Notes from the Editors and Publisher

Goodbye 2004, hello ’05. At the end of 2004, we look back at the year and take stock of where things are, how the year has passed and are thankful for Boxes and Arrows’ readers and community of authors and volunteers.

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