Many people who work within the design field have had a hard time assimilating the full scope of Experience Design—and a harder time accepting their niches within it. The reasons for this resistance uncover much about the state of design as well as the state of identity.
Big Ideas
Many months ago, we started with a crazy dream of a magazine that would tear down the fences we so hastily built between our crafts. An intelligent and jargon-free meeting place for practitioners that would make us all a bit smarter.