Book in Brief: Digital and Marketing Asset Management

Written by: Theresa Regli

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Use the discount code ‘dmambanda’ to add this to your library; it’s good for 20% off.

We’ll publish an excerpt, up to 500 words, of your book. The catch is that we’ll only publicize one book a month; first come, first serve. Other rules will certainly occur to us over time. Hit us up at idea at boxesandarrows.com.


Since the turn of the millennium, digital media—photos, audio files, video clips, animations, games, interactive ads, streaming movies, and experiential marketing—have become an increasingly significant part of our everyday experience. The combination of inexpensive, highly functional digital still and video cameras (even as part of mobile devices); increased network bandwidth; decreased storage costs; low-cost, high-performance processors; high-capacity, solid-state memory; affordable cloud services; and the requisite digital media infrastructure has laid the foundation for today’s vibrant electronic ecosystem. Whether you’re browsing the Web, listening to a song on an iPhone, watching a video on a tablet, opening a rich media email on your mobile device, or recording a TV series on a digital video recorder, you’re experiencing digital media.

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Book in Brief: Designing Interface Animation

Written by: Val Head

Editors’ note: We’re introducing a “Book in Brief” feature here on Boxes and Arrows. We’ll publish an excerpt, up to 500 words, of your book. The catch is that we’ll only publicize one book a month; first come, first serve. Other rules will certainly occur to us over time. Hit us up at idea at boxesandarrows.com.

Val Head kicks off August with an excerpt from chapter four of Rosenfeld Media’s newest, Designing Interface Animation: Meaningful Motion for User Experience.


Using Animation to Orient and Give Context

Book cover art

Animation has the power to suggest space and movement in ways that none of your other design tools really can. This makes it especially useful for helping to communicate the lay of the land in your screen-based interfaces through visual hints and special suggestions. It also has the power to suggest depth and space, two things we encounter regularly in the physical world but are often difficult to replicate on-screen.

Continue reading Book in Brief: Designing Interface Animation