Case Studies

A few months ago, on the cusp of another reorganization, my boss challenged me to present ideas about how my group should be organized. The challenge: “If you could organize the group in whatever way you wanted, what would you recommend doing?” Everyone who has ever been a manager longs to hear those words.

This follow-up to Chiara Fox’s case study on bottom-up efforts to unify PeopleSoft’s various sites looks at how to create a system that not only reflects content patterns, but also supports user needs and delivers on important business objectives.

In September 2000, Razorfish, Germany was tasked to redesign the main websites for Audi. In the process they explored workgroup software, utilized technology to support the brand ideals and challenged the status quo of current web navigation thinking by proposing a right handed navigation system.

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