Conversion is most often defined through sales, but it can also apply to clicks, sign-ups, repeat visitors, or any other metric that meets your organization’s goals. The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing…
My Android phone died on the train when I was several stops away from my destination. I should have remembered where I was supposed to get off, but, like everyone else, I rely on technology to offload cognitive processes when I should be using my brain. Wait, I thought, I have both my iPad and…
Bridging the gap between design and content
Designers often dismiss deep consideration of content. Chris Detzi shows how this affects project implementation and helps us
create experiences that hold
content more effectively.
As interactions proliferate, so does the content that supports them. Why should software professionals take a step back and examine their content from a philosophical perch? Rachel Lovinger takes a look at content strategy and the benefits of its perspectives.
Part 1 Content Management Systems promise so much: content is easier to publish, easier to update, and easier to find and use. Lots of promises, but do CMSs really deliver? Masood Nasser examines why Content Management Systems often fail and shows how Information Architecture can come to the rescue.