Design Principles

In this B&A podcast, Jeff Parks speaks with Gerry McGovern about the thinking that went into his new book. They discuss customers as strangers, the Long Neck, and task management — how to deliver and
measure what your customers want.

September 27th, 2010

The Stranger’s Long Neck

Gerry McGovern discusses the importance of task management

It is increasingly rare that our users are all from a single nation or culture. Jamie Owen talks about how our own cultures affect our design decisions.

March 12th, 2009

Designing the Democratic

Thinking outside of our own cultural influences can strengthen our design decisions.

We all need context to better understand how to react to environments. Andrew Hinton thinks deeply about how context pertains to a world where architecture is
not made of tangible objects. He shares some of these thoughts with Russ Unger.

August 28th, 2008

IDEA 2008: An Interview with Andrew Hinton

Trevor van Gorp explains how psychologist Mihaly Csikszentmihalyi’s concept of “flow” can help you design emotional web experiences by cutting through information overload to engage users.

August 7th, 2008

Design for Emotion and Flow

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