As you are reading this, how many times will you check your phone for a text, an email, a shared link, or photo? Some of these moments of attention will be based on alerts, but how many are habitual, simply checking the device for potential updates?
Our minds are continually looking to continue earlier conversations or to start new ones. We have sometimes dozens of ongoing conversations, not to mention the long list of open tabs and draft emails containing trains of thought we intend to follow up on.
We are living in a continual shift of focus, and this article aims to provide some understanding on how our minds are adapting to constant changes in train of thought.
Continue reading Changing Minds
Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed.
According to Mailjet, if your unsubscribe rate is below 1%, you are said to be within the industry norm. However, emails sent to new lists—to subscribers who have not received an email from you before—are not included in this calculation because they usually have more unsubscribes. Your industry also influences the number of unsubscribes you get. An agreeable unsubscribe rate is below 0.5%, and you should work on creating better emails if your unsubscribe rate exceeds that.
Continue reading Unveiling the Specifics of ‘Unsubscribe’ for Email Marketers
Google unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results.
As both a web and Android developer, I’ve been very interested in progressive web apps, not just from a professional point of view but also because this is a technology that I actually believe in.
Continue reading Designing Progressive Web Applications for the Future
Build a command line option into your next user interface.
Some of you techies may be reading this and thinking, “Yes! I live in a command window all the time on my computer.” Well, I’m not really thinking about you as my target audience. I’m talking more about applications used by everyday people outside the IT industry.
Hear me out.
Continue reading Here’s What May Sound Like a Crazy Idea
Something that I feel is overlooked by a lot of product designers is the second-hand experience of their product. That is to say, above and beyond the target user, who is affected by the product—and most importantly—what is their experience?
If the UX team has satisfied all the needs and desires of the target user, minimized their pain-points, and maximized their ability to enjoy the most common process flows, that is truly awesome—but how does the experience they design affect that person’s social circle? Do product designers currently see that as a question worth spending additional time and resources to answer?
Continue reading Second-hand UX