Discovery, Research, and Testing

February 14th, 2008

What Is Your Mental Model?

An Interview With Indi Young

Indi Young talks about the power of the mental model and how it can grow over time and help your organization avoid strategic blindspots. The story includes an excerpt of her new book, and B&A readers are elegible for a discount.

Many designers use MS PowerPoint to conceptualize wireframes and get buy-in on project direction. Maureen Kelly shows us how to bring those same artifacts to life as an interactive prototype that allows you to validate the design at many levels.

Design games offer an alternative to traditional methods for brainstorming, collecting requirements, building team communication, modeling, and prototyping. Jess McMullin shows us how game principles and examples can complement existing methods.

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