Clients don’t know a thing about their users, and designers think that if they like it, everyone will. Sound familiar? Daniel Lafreniere’s 30-minute “extreme user research” plan comes to the rescue for those of us facing this exact situation. With this practical method, you can generate loads of useful data that will have a real impact on design, thus making the website more effective and profitable.
An Interview With Indi Young
Indi Young talks about the power of the mental model and how it can grow over time and help your organization avoid strategic blindspots. The story includes an excerpt of her new book, and B&A readers are elegible for a discount.
Click streams have made room for bounce rates, search analytics, and much more. Inspire stakeholders to act by telling stories with key metrics and better supporting the narrative with data.
In the quest to gather more data on user behavior, some researchers and designers look to server log files for usability analysis. While the logs do provide a great deal of information, Karl Groves demonstrates why they are are inappropriate for gathering usability data.
Creating clickable PDF prototypes for new designs is a valuable tool that is often overlooked and underutilized. Kyle Pero Soucy demonstrates how we can replicate most interactive design elements without investing a lot of time and effort.
Many designers use MS PowerPoint to conceptualize wireframes and get buy-in on project direction. Maureen Kelly shows us how to bring those same artifacts to life as an interactive prototype that allows you to validate the design at many levels.
Design games offer an alternative to traditional methods for brainstorming, collecting requirements, building team communication, modeling, and prototyping. Jess McMullin shows us how game principles and examples can complement existing methods.
The design of complex information systems often calls for early validation of the proposed classification schemes. Iain Barker offers an evaluation method that may help.
In part one, Michael shared how to navigate company politics to set up great stakeholder interviews. Here he covers his five tips for navigating company politics, avoiding client bias, and eliciting the information you need to inform your design.
Gathering business requirements from stakeholders is critical to good design, but setting up quality interviews can be tough. Tossing out the org chart may be the best way to figure out who really wields influence over a company’s website.