There are several research tools at our disposal for understanding user behavior. But how many times do we get the chance to spend as much time on research as we think is required? Combining techniques is one way to increase efficiency and still collect meaningful information.
Recording what users do is a crucial aspect of usability testing. Fortunately, recording screen activity doesn’t necessarily cost much. Three Windows-based software programs range between $30 and $150 and offer excellent performance.
“Customer Experience” is all about how your prospective and current customers perceive your company, based on the effort they had to expend accomplishing the above tasks. If the word “brand” pops into your head, you may go to the head of the class.
There are several important factors to consider when you are planning to do prototyping for user testing. You will want to make careful choices about fidelity, level of interactivity and the medium of your prototype. Chris Farnum offers descriptions and best use scenarios to help you make the best prototype decision for your tests.
From an information architecture perspective, a daily web publication presents challenges and possibilities no newspaper editor ever had to face. As one of the longest-running daily publications on the web, Slate has dealt with these issues for years.
Jakob Nielsen has brought usability to the attention of the general public, but within the user experience community he’s been criticized by those who say he emphasizes a view that excludes other dimensions of user experience. So is he the defender of ease-of-use or the enemy of creativity?
It should come as little surprise that the basic flow of Yahoo! Mail has hardly changed at all since the portal first acquired the RocketMail service in 1997. But rather than offering an outdated solution to the web-based email problem, Yahoo! Mail demonstrates the lasting effectiveness of a simple approach.
What lessons have we learned about how design improves the interface between customers and companies? Perhaps we can start by asking how websites have actually changed over time, and from that we can learn how websites should change in the future.