In part one of “Metrics for Heuristics,” Andrea Wiggins discussed how designers can use Rubinoff’s user experience audit to determine metrics for measuring brand. In part two, Wiggins examines how web analytics can quantify usability, content, and navigation.
Web analytics typically provide intelligence for executives and marketers, but the real value comes from evaluating the online experience. Andrea Wiggins shows how designers can use analytics to quantify the user experience.
In April 2004, Boxes and Arrows sent a set of questions to Steve Krug for an interview to be published in the June edition. What we didn’t know at the time was that Steve is a notoriously slow and methodical writer. Eleven months later, to our great delight, this interview turned up. Thanks Steve!
Buying new clothes and looking at current fashions is usually much more interesting and exciting than digging through one’s closet or laundry hamper. However, there is a lot one can learn by stopping and taking a minute to examine one’s own clothes…
Assume that you are in charge of a development project and you have about $10,000 to spend on usability. What is the best way to use the money? What is the right thing to do for the organization? What will be best for customers?
User-centered design professionals pay special emphasis to one type of stakeholder—the users of the system—arguing that user experience needs to be carefully crafted to satisfy user needs. While understanding user needs and goals is certainly necessary, it is often not sufficient for producing a successful design.
Enterprise software usability is difficult to evaluate because the standard product shipped on a CD is almost always customized when it is implemented. How then can we learn about the design issues that actual users encounter with customized software?
“Observe your users” — a maxim most user experience professionals subscribe to. But how do you “observe?” When testing websites, generating hypotheses about user behavior can help inform the observation process, structure data collection and analysis, and organize findings.
In the business world, user experience endeavors are typically seen as a cost—a line item expense to be minimized to the greatest extent possible while still remaining competitive. This has led to a number of essays, articles, and books on proving the value of user experience, including a recent report by the Nielsen Norman Group.
As a specialist in the user, you gain knowledge through observation and direct questioning of individual users. Now, you can add to that insights gained from data pulled during their actions on the site. By looking at this information, you will get a fuller picture of user behavior, not in a lab, but in the true user environment.