Methods

November 17th, 2015

Unleash Your Visual Superpower!

How enterprise designers can use their special abilities to shape product strategy

From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find, and how can designers get a chair? Designers yearn for a world where companies depend…

October 13th, 2015

How to determine when customer feedback is actionable

Merging statistics with product management

One of the riskiest assumptions for any new product or feature is that customers actually want it. Although product leaders can propose numerous ‘lean’ methodologies to experiment inexpensively with new concepts before fully engineering them, anything short of launching a product or feature and monitoring its performance over time in the market is, by definition,…

Design research has always been about qualitative techniques. Increasingly, our clients ask us to add a “quant part” to projects, often without much or any additional budget. Luckily for us, there are plenty of tools available to conduct online surveys, from simple ones like Google Forms and SurveyMonkey to more elaborate ones like Qualtrics and…

January 20th, 2015

Enhancing the Mind-Meld

A Case of UX Knowledge Transfer

Which version of the ‘suspended account’ dashboard page do you prefer? Version A       Version B     Perhaps you don’t really care. Each one gets the job done in a clear and obvious way. However, as the UX architect of the ‘overview’ page for a huge telecom leader, it was my job…

May 27th, 2014

Forms: The Complete Guide—Part 4

Part 4: Selection-dependent Inputs

In which we take a look at selection-dependent inputs, and see that they’re a lot more simple to put together than they look. Forms. They’re often the bane of users’ online lives. But it doesn’t look like they’re going away any time soon. So its up to us, UX designers, to make them as smooth…

April 22nd, 2014

Forms: The Complete Guide–Part 3

Part 3: Grouping and inline help

Forms are important—they’re the most common way to get information from our users. But just making wireframes of a form misses a big piece of the picture—what it’s like to interact with it. An HTML prototype of a form, on the other hand, can look and behave just like the real thing. In the first…

March 25th, 2014

Forms: The Complete Guide–Part 2

Part 2: Input types

Forms are one of the most important parts of any site or app—they are the most common way for our users to give us the information that we need to help them do what they want to do. But in many instances, we design forms statically, often as wireframes. But so often, what makes or…

So you want to extend your website’s account management features to mobile devices. Well you’re not alone; most major websites today have cross-platform accounts and profiles that make for a more engaging and cohesive user experience. And many sites enable account management features on mobile devices. After all, you want people to be able to…

Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and justification At times it can be a hard internal sell to justify the costs and…

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