Clients don’t know a thing about their users, and designers think that if they like it, everyone will. Sound familiar? Daniel Lafreniere’s 30-minute “extreme user research” plan comes to the rescue for those of us facing this exact situation. With this practical method, you can generate loads of useful data that will have a real impact on design, thus making the website more effective and profitable.
How our natural responses to stimuli can inform the design process
Jamie Owen explores how we can best utilize cues in our work by understanding how memory, cognitive psychology, and multimedia research affect how information is encoded and retrieved.
In this article, part five of a series, the author describes ways to enhance the long-term value and user experience quality of portals by encouraging portability and natural patterns of dialog and interaction around aggregated content.
How it’s less about deliverables, and more about design.
Andrew Hinton digs into the origins of the persona and reflects on how business uses (or misuses) design documentation.
An Interview With Indi Young
Indi Young talks about the power of the mental model and how it can grow over time and help your organization avoid strategic blindspots. The story includes an excerpt of her new book, and B&A readers are elegible for a discount.
Every time you hire someone for your UX team, you make a gut call that their personality and skills are what they seem. Anthony Colfelt looks to arm you with ways to make the hiring decisions that fit the best people into the reality of your business context.
While the imaginary persona is helpful in the design process, a data-backed persona lends even more depth and focus to the development process. Andrea Wiggins reveals some effective ways to back up your personas with data easily available today.
This article is the fourth in a series sharing a design framework for dashboards and portals. In this installment, Joe Lamantia demonstrates how to connect content containers to ease navigation at all levels of the architecture.
Click streams have made room for bounce rates, search analytics, and much more. Inspire stakeholders to act by telling stories with key metrics and better supporting the narrative with data.