Personas and scenarios tell honest stories that are sculpted from diverse and comprehensive sets of data. Parrish Hanna and his Experience Planners demonstrate how to keep it honest throughout the organization.
The emergence of a handful of popular mobile data services has changed the way we interact with our phones. Now, several technologies on the immediate horizon are about to change the way we (and our phones) interact with the world. Imagine…
I’ve heard of a fantastic land far, far away where magical people called “project managers” collect something called “requirements.” These requirements so clearly, concisely, and completely describe work to be done that all the villagers involved share a common understanding of a project’s goals.
Enterprise software usability is difficult to evaluate because the standard product shipped on a CD is almost always customized when it is implemented. How then can we learn about the design issues that actual users encounter with customized software?
Card sorting is a simple user-centered technique for obtaining insight into the structure of a site. But is it really so simple? This definitive guide to card sorting includes detailed instructions on how to execute and analyze a sort, plus helpful hints to improve your sorts. It is the first in a series of articles about card sorting.
Personalization, properly implemented, brings focus to your message and delivers an experience that is visitor-oriented, quick to inform, and relevant. Personalization, poorly implemented, complicates the user experience and orphans content. This article describes what separates the freshness from the noise.
“Observe your users” — a maxim most user experience professionals subscribe to. But how do you “observe?” When testing websites, generating hypotheses about user behavior can help inform the observation process, structure data collection and analysis, and organize findings.
The web is awash with sterile design solutions. IBM, Dell, Microsoft, and countless others are virtually indistinguishable from each other. Though one might say this makes browsing easier by virtue of a standardized interface, in reality such sites create mundane experiences for their users and fail to make a positive connection with their audience.