Process and Methods

October 29th, 2013

Context matters

Using eye-tracking to test email marketing

What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators measure user engagement precisely; however, they are limited to the last phase of interaction with…

September 17th, 2013

UX One-liners

The UX of UX

A little background to start: I’ve had the honor of working as a designer-in-residence for General Assembly’s User Experience Design Immersive Pilot Program (UXDI) from June through July. Our team built, launched, and taught a UX course 5-days a week, 8-hours a day, for 8-weeks straight.  It was quite the challenging, yet rewarding experience. However,…

The adoption of Agile software development approaches are on the rise across our industry, which means UX professionals are more likely than ever to support Agile projects. Many UX professionals seem stymied by the challenge of effectively integrating UX within an Agile development framework–but there are others in our field who have encountered the same…

My first experience in improvisational comedy was in 1989. I was a freshman at Texas A&M University. Some of the students in the theater department decided to get an improv troupe started and somehow talked me into joining them. In the beginning, I was petrified to perform without a script. Looking back now, I can…

Imagine if you will information architecture as a pimply-faced, malcontent teenager.  IA is eager to express and redefine itself. It wants to be an individual yet accepted by its peers. It is simultaneously aggravated and apathetic about its parents, mentors, and role-models. It is a bit of a mess, but a wonderful, beautiful mess with…

April 9th, 2013

The Shallow Dive

How to Survive When UX Meets Budget Cuts

At a recent job, my department faced large budget cuts. When the dust had cleared, I found I had become a UX group of one. This didn’t come with a corresponding slowdown in work – in fact, following a major rewrite of our call center application, our department was already struggling to keep pace with…

March 26th, 2013

Site Speed and Usability

The cost of every lagging second, and what you can do about it

Did you know usability tests have shown that the maximum number of seconds a user is willing to wait, on average, before abandoning a web page, is 8.6? If that number surprises you, it should. The study took place in 1994. The bar is exponentially higher now for people involved in website user experience design…

January 8th, 2013

The General Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

The Marketing Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

January 8th, 2013

The Engineering Stakeholder Interview

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The…

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