UX Writing: The Case for User-Centric Language

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If I asked you what is one of the biggest problems on websites today, I’m willing to bet you wouldn’t say it has anything to do with words. But what if I told you it does? Let’s talk about user-centric language. One research group describes the usability problems that result from something as simple as using the wrong words on websites: “Writers often use the language they are most familiar with when describing offerings on websites, without realizing that those

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Now That We’ve Captcha’d Your Attention…

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[Article edited on May 31, 2018, to clarify that PlayCaptcha and Funcaptcha are separate solutions, unrelated to each other.] The other night I listened to my friend swear his way through the online purchasing process for concert tickets. He knew who he wanted to see, how many tickets he wanted, and his budget. All was going well until he got to a point in the journey that kept tripping him up, and the longer it went on the more frustrated

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Changing Minds

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As you are reading this, how many times will you check your phone for a text, an email, a shared link, or photo? Some of these moments of attention will be based on alerts, but how many are habitual, simply checking the device for potential updates? Our minds are continually looking to continue earlier conversations or to start new ones. We have sometimes dozens of ongoing conversations, not to mention the long list of open tabs and draft emails containing

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How to Use Gamification in Mobile Apps: A Case Study

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Gamification, or the addition of game-like elements to anything that isn’t a game, pops up all over the design world. In my last post for Boxes and Arrows, I focused specifically on gamification in mobile app onboarding. The moment when users first open your app is critical to the app’s success, and you can use gamification as a tool to get a new user through the learning curve. But gamification doesn’t just fit with onboarding. It’s possible to apply gamification

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How to Use Gamification in Mobile App Onboarding

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Playing games is a human impulse. People get a kick out of competing, collecting things, and finishing tasks. You can apply game design elements to anything, which is called gamification. Mobile app onboarding is a useful place for a touch of competition or goal-setting. Whether as small as a progress bar or as major as a tutorial for a mobile game, these elements help users finish onboarding and come back to the app again. As a content developer at Clutch,

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